ViVi 
Magazine Nov 2011
Japanese | 400 
Pages | Jpeg | 236 MB
ViVi Magazine is a popular Japanese 
magazine for young women in their teens in twenties. The magazine is published 
by Kodansha and focuses on 
young women who tend to follow the common, popular trends in the market place. 
ViVi magazine currently enjoys a circulation of more than 450,000, putting in 
the ranks of many of Kodansha’s other top fashion publications, such as FRaU, 
GLAMOROUS, 
VoCE, 
KING, 
and FRIDAY. 
The magazine’s circulation rate has been steadily rising as it spreads out, 
adding more pages and covering additional styles for an older demographic. 

