ViVi 
Magazine Jan 2012
Japanese | 356 
Pages | Jpeg | 176 MB
ViVi Magazine is a popular 
Japanese 
magazine for young women in their teens in twenties. The magazine is published 
by 
Kodansha and focuses on 
young women who tend to follow the common, popular trends in the market place. 
ViVi magazine currently enjoys a circulation of more than 450,000, putting in 
the ranks of many of Kodansha’s other top fashion publications, such as 
FRaU, 
GLAMOROUS, 
VoCE, 
KING, 
and 
FRIDAY. 
The magazine’s circulation rate has been steadily rising as it spreads out, 
adding more pages and covering additional styles for an older demographic.